Sometimes in the makeup community, makeup newbies and beauty pros alike ask themselves: “what does mascara do for my overall look?” While it can be the cherry on top your glam look or be something simple you throw on to brighten up your eyes before running off to work, the simple answer is mascara coats your eyelashes to make them look fuller, longer, and define your eyes. Simple, right?
Elizabeth Mott’s Mascara is the Best Mascara
Mascara is easily a staple in most peoples’ makeup bags, but many people still don’t understand the benefits and difference between most mascaras. Now you’re probably asking: what can Elizabeth Mott’s mascara do for me? Why have two different kinds when all mascaras essentially do the same job? That’s because our mascaras, It’s So Big and It’s So Long do so much more besides keeping you satisfied all night long.
First things first: our mascaras have natural ingredients--specifically natural waxes. Due to the perfect blend of carnauba and beeswax, It’s So Big and It’s So Long are easy to remove and don’t weigh your lashes down throughout the day. Win-win. Because nobody wants sad, saggy lashes. If you’re still using traditional mascaras then you’re doing yourself zero favors for they use ‘paraffin,’ an oil-based wax that weighs your lashes down ‘causing those curly q’s to flatline.
Another fancy trick we have up our sleeve is the innovated flexible tubing polymers in our formulas. What’s that, you ask? Great question! Tubing technology is when the formula wraps around each lash 360°, rather than clumping onto your hair like traditional formulas. This helps your lashes keep their volume and curl all day while also being sweat, smudge, and water resistant
And even though with It’s So Big and It’s So Long you only need one layer of mascara, you can keep building and layering the formula as much as you want. The finished look is up to you, and you’ll never worry about annoying clumps, flakes, nor spider-looking lashes that other formulas end up leaving you.
One thing we pride ourselves on is our brushes. It’s So Big and It’s So Long have their own unique brush shapes that achieve different looks and always deliver the right amount of product. While It’s So Big’s niche is major volume, It’s So Long’s is some serious length.
It’s So Big’s brush is corset shaped, with alternating bristle length and brush density. This means that the perfect amount of formula is smoothed over the lashes with every swipe providing the biggest fanned out, voluminous lashes you can ask for.
While It’s So Big focuses on volume, It’s So Long focuses on lengthening your lashes. It’s So Long utilizes our innovative C-curve silicone brush. With every swipe, the It’s So Long brush hugs every lash to separate, lift, and coat all your lashes evenly.
Here’s a pro tip: for the biggest, longest lashes around town swipe on a layer or two of It’s So Long immediately followed by a coat of It’s So Big for lashes that never disappoint…unlike the usual tinder date.
Take it off!
Another big issue with other mascaras—removal can be an absolute nightmare. Who has time to rub away those raccoon eyes? Here at Elizabeth Mott we understand that beauty sleep is essential, and no one has time to jadedly remove their mascara, which is why we made it so both formulas are easily removed with warm water, or your favorite makeup remover. No residue or black steaks left behind. Wipe it off, then hit the hay!
Our formulas are always lightweight. Got a hot date that’s getting unexpectedly steamy? No need to worry about ruining your look we’ve got you covered. Need some gym time but don’t want to look like a total zombie? Use our water-resistant products to keep you bright eyed and squatting like a champ. Our mascaras are perfect for every moment that life throws at us. It’s so satisfying--we guarantee! Don’t believe us? Check out the over 1500 satisfied customer reviews on It’s So Big and It’s So Long Best Lengthening Mascara and on amazon.
About the Author
Melissa Hedges currently resides in Colorado with her two chihuahua mixes, Pele and Siggi. In her free time, she's scoping out fancy brunch spots, playing with makeup, spoiling her dogs, and co-editing CEO, a literary magazine. Find her on Instagram @hedgesmc
Subject to the limitations below, Elizabeth Mott warrants its products to be free from defects in materials or workmanship under normal usage for one (1) year after original purchase date. Provided that the defective product is returned to Elizabeth Mott during the warranty period, postage pre-paid, together with valid, dated proof of purchase, Elizabeth Mott will, at its sole option, repair or replace the defective product free of charge or refund the original purchase price less shipping costs. This warranty extends only to the original purchaser and is not transferable. This warranty does not cover defects resulting from (a) commercial use; (b) normal wear and tear; improper use, maintenance or storage; or misuse, accidents or neglect. Elizabeth Mott makes no warranty for products modified by the buyer or subject to misuse or neglect.
WHERE PERMITTED, THE PROVISIONS OF THIS LIMITED WARRANTY ARE THE COMPLETE AND EXCLUSIVE STATEMENT OF WARRANTY WHICH ELIZABETH MOTT PROVIDES AND ARE IN LIEU OF ANY OTHER WRITTEN WARRANTY, WHETHER EXPRESS OR IMPLIED, WRITTEN OR ORAL, INCLUDING ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. ANY IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WILL BE LIMITED TO THE DURATION OF THIS LIMITED WARRANTY.
Notwithstanding the above, where applicable, if you qualify as a "consumer" under the Magnuson-Moss Warranty Act, then you may be entitled to any implied warranties allowed by law for the period of the express Limited Warranty as stated above. Some states do not allow limitations on how long an implied Limited Warranty lasts, so the above limitation may not apply to you.
IN NO EVENT, WILL ELIZABETH MOTT BE LIABLE FOR ANY LOSS OF USE, LOSS OF TIME, INCONVENIENCE, COMMERCIAL LOSS, LOST PROFITS OR SAVINGS, OR OTHER INDIRECT, CONSEQUENTIAL OR SPECIAL DAMAGES ARISING OUT OF THE USE OR INABILITY TO USE SUCH PRODUCT, TO THE FULL EXTENT SUCH MAY BE DISCLAIMED BY LAW. IN NO EVENT WILL ELIZABETH MOTT 'S LIABILITY EXCEED THE ORIGINAL PURCHASE PRICE OF THE PRODUCT. Some states and jurisdictions do not allow the limitation or exclusion of incidental or consequential damages, and thus, the limitations on damages may not apply to you. This warranty gives you specific legal rights, and you may have other rights which vary from state to state.
ELIZABETH MOTT DOES NOT PROVIDE ANY WARRANTY COVERAGE UNLESS CLAIMS ARE SUBMITTED AS FOLLOWS: To request warranty service, contact Elizabeth Mott via the contact information at www.elizabethmott.com. If Elizabeth Mott determines that a repair or replacement is required, you will be asked to provide your name, address, phone number, email, and order number. Products returned to Elizabeth Mott must be properly packaged, with the delivery charges prepaid via a shipping method that provides for tracking of your package, to our mailing address. A product confirmed as defective (as described in the Elizabeth Mott warranty) may be replaced with an identical item or, if the item is no longer available, with a comparable product or refund of original purchase price less shipping costs. All costs associated with the shipment of the product are your responsibility.
IN ADDITION, TO THE PRODUCT LIMITED WARRANTY AND LIABILITY, ELIZABETH MOTT SHALL NOT BE LIABLE FOR ANY DAMAGES WHATSOEVER, AND IN PARTICULAR ELIZABETH MOTT SHALL NOT BE LIABLE FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, OR DAMAGES FOR LOST PROFITS, LOSS OF REVENUE, OR LOSS OF USE, ARISING OUT OF OR RELATED TO THIS WEB SITE OR THE INFORMATION CONTAINED IN IT, WHETHER SUCH DAMAGES ARISE IN CONTRACT, NEGLIGENCE, TORT, UNDER STATUTE, IN EQUITY, AT LAW, OR OTHERWISE, EVEN IF ELIZABETH MOTT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW FOR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, THEREFORE SOME OF THE ABOVE LIMITATIONS IS INAPPLICABLE
Subject to the limitations below, Elizabeth Mott warrants its products to be free from defects in materials or workmanship under normal usage for one (1) year after original purchase date. Provided that the defective product is returned to Elizabeth Mott during the warranty period, postage pre-paid, together with valid, dated proof of purchase, Elizabeth Mott will, at its sole option, repair or replace the defective product free of charge or refund the original purchase price less shipping costs. This warranty extends only to the original purchaser and is not transferable. This warranty does not cover defects resulting from (a) commercial use; (b) normal wear and tear; improper use, maintenance or storage; or misuse, accidents or neglect. Elizabeth Mott makes no warranty for products modified by the buyer or subject to misuse or neglect.
WHERE PERMITTED, THE PROVISIONS OF THIS LIMITED WARRANTY ARE THE COMPLETE AND EXCLUSIVE STATEMENT OF WARRANTY WHICH ELIZABETH MOTT PROVIDES AND ARE IN LIEU OF ANY OTHER WRITTEN WARRANTY, WHETHER EXPRESS OR IMPLIED, WRITTEN OR ORAL, INCLUDING ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. ANY IMPLIED WARRANTIES, INCLUDING WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WILL BE LIMITED TO THE DURATION OF THIS LIMITED WARRANTY.
Notwithstanding the above, where applicable, if you qualify as a "consumer" under the Magnuson-Moss Warranty Act, then you may be entitled to any implied warranties allowed by law for the period of the express Limited Warranty as stated above. Some states do not allow limitations on how long an implied Limited Warranty lasts, so the above limitation may not apply to you.
IN NO EVENT, WILL ELIZABETH MOTT BE LIABLE FOR ANY LOSS OF USE, LOSS OF TIME, INCONVENIENCE, COMMERCIAL LOSS, LOST PROFITS OR SAVINGS, OR OTHER INDIRECT, CONSEQUENTIAL OR SPECIAL DAMAGES ARISING OUT OF THE USE OR INABILITY TO USE SUCH PRODUCT, TO THE FULL EXTENT SUCH MAY BE DISCLAIMED BY LAW. IN NO EVENT WILL ELIZABETH MOTT 'S LIABILITY EXCEED THE ORIGINAL PURCHASE PRICE OF THE PRODUCT. Some states and jurisdictions do not allow the limitation or exclusion of incidental or consequential damages, and thus, the limitations on damages may not apply to you. This warranty gives you specific legal rights, and you may have other rights which vary from state to state.
ELIZABETH MOTT DOES NOT PROVIDE ANY WARRANTY COVERAGE UNLESS CLAIMS ARE SUBMITTED AS FOLLOWS: To request warranty service, contact Elizabeth Mott via the contact information at www.elizabethmott.com. If Elizabeth Mott determines that a repair or replacement is required, you will be asked to provide your name, address, phone number, email, and order number. Products returned to Elizabeth Mott must be properly packaged, with the delivery charges prepaid via a shipping method that provides for tracking of your package, to our mailing address. A product confirmed as defective (as described in the Elizabeth Mott warranty) may be replaced with an identical item or, if the item is no longer available, with a comparable product or refund of original purchase price less shipping costs. All costs associated with the shipment of the product are your responsibility.
IN ADDITION, TO THE PRODUCT LIMITED WARRANTY AND LIABILITY, ELIZABETH MOTT SHALL NOT BE LIABLE FOR ANY DAMAGES WHATSOEVER, AND IN PARTICULAR ELIZABETH MOTT SHALL NOT BE LIABLE FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, OR DAMAGES FOR LOST PROFITS, LOSS OF REVENUE, OR LOSS OF USE, ARISING OUT OF OR RELATED TO THIS WEB SITE OR THE INFORMATION CONTAINED IN IT, WHETHER SUCH DAMAGES ARISE IN CONTRACT, NEGLIGENCE, TORT, UNDER STATUTE, IN EQUITY, AT LAW, OR OTHERWISE, EVEN IF ELIZABETH MOTT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. SOME JURISDICTIONS DO NOT ALLOW FOR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, THEREFORE SOME OF THE ABOVE LIMITATIONS IS INAPPLICABLE
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