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THE BEST OF KOREAN BEAUTY

Leaping Bunny Cruelty-Free

We have never tested our products on animals.

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Easy to use formulas whether you're a newbie or pro makeup artist.

K-Beauty Innovation

K-Beauty innovation to create the perfect balance of fun and function.

Korean American Woman-owned Business

Korean-American Founder, Alice, has made her passion her business.

Let's Play the k-Beauty Way

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Eyes

Face

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Tools

Proudly Cruelty-Free

As animal lovers ourselves, we feel it is our duty to ensure pain is never inflicted for the sake of beauty, which is why we choose to create cruelty-free products. We choose hearts over dollars and have never tested our products on animals.

We’re registered with the Leaping Bunny Program.

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