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It's So Big Volumizing Mascara

187 reviews
It's So Big Cruelty-free Mascara
Elizabeth Mott It's So Big Mascara
Elizabeth Mott Volumizing Tubing Mascara
Elizabeth Mott It's So Big Mascara before and after picture showing big lashes
Elizabeth Mott It's So Big Mascara is cruelty-free, tubing, no smudging, voluminous, light, easily removed, even application
Elizabeth Mott It's So Big Mascara tubing mascara with flexible tubing polymer
Elizabeth Mott It's So Big Mascara coats every lash without clumping
Elizabeth Mott It's So Big Mascara contains beeswax and carnauba wax
Elizabeth Mott It's So Big Mascara before and after picture with female model showing a false lash look
Elizabeth Mott It's So Big Mascara wand closeup
Elizabeth Mott It's So Big Mascara as seen in Vogue magazine
Elizabeth Mott It's So Big Mascara has a cone shaped wand to coat every lash and helps to curl
The Deets

The best volumizing mascara of your dreams. It's a tubing mascara with mega volume that produces long lashes & maximum curl that lasts all day with no smudges. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat-resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application
  • Still not convinced? Try a FREE sample! *Limit one sample per customer. Availability may vary.
The Formula

Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

Show Me How

 

It's So Big Cruelty-free Mascara
Elizabeth Mott It's So Big Mascara
Elizabeth Mott Volumizing Tubing Mascara
Elizabeth Mott It's So Big Mascara before and after picture showing big lashes
Elizabeth Mott It's So Big Mascara is cruelty-free, tubing, no smudging, voluminous, light, easily removed, even application
Elizabeth Mott It's So Big Mascara tubing mascara with flexible tubing polymer
Elizabeth Mott It's So Big Mascara coats every lash without clumping
Elizabeth Mott It's So Big Mascara contains beeswax and carnauba wax
Elizabeth Mott It's So Big Mascara before and after picture with female model showing a false lash look
Elizabeth Mott It's So Big Mascara wand closeup
Elizabeth Mott It's So Big Mascara as seen in Vogue magazine
Elizabeth Mott It's So Big Mascara has a cone shaped wand to coat every lash and helps to curl
Customer Reviews
4.9 Based on 187 Reviews
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Filter Reviews:
  • mascara
  • lashes
  • flake
  • water
  • makeup
  • eyes
  • ANYTHING
  • volume
  • smudging
  • skin
A
08/18/2021
Ashley
United States United States
The BEST mascara

This is seriously the BEST mascara. If I had one beauty item mascara is what it would be. It's often the only makeup I wear so I want it to count. This mascara gives you visible volume and thickness but the best part is it doesn't smudge under your eyes and comes off easily with warm water. I do not ever want to use anything else. I am addicted to it!

  • Please tell us your age: 31-40
  • Which best describes your skin type? Combination
  • Which best describes your skin tone? Medium
  • Which best describes your eye color? Brown
UL
04/03/2021
Uyen L.
United States United States
Good length mascara

I would recommend.

  • Please tell us your age: 18-22
  • Which best describes your skin type? Combination
  • Which best describes your eye color? Brown
  • Which best describes your skin tone? Medium
Elizabeth Mott It's So Big Volumizing Mascara ReviewElizabeth Mott It's So Big Volumizing Mascara Review
JB
03/18/2021
Jennifer B.
United States United States
Perfect mascara

Love this product! Great for everyday, or more glam depending on how you decide to use it. It stays on all day and doesn’t slide off - I work outside and this is the only mascara that stays with me!

  • Please tell us your age: 41-55
  • Which best describes your skin type? Normal
  • Which best describes your skin tone? Medium
  • Which best describes your eye color? Green
VE
02/26/2021
Vickie E.
United States United States
Love this mascara!

The best! I’ve been using it for quite awhile now. I got a free sample in an ipsy bag one time, and have not used anything else.

  • Please tell us your age: 41-55
  • Which best describes your skin type? Combination
  • Which best describes your skin tone? Light
  • Which best describes your eye color? Green
LS
01/14/2021
Lisa S.
United States United States
Love the quality!

I love this item. It doesn't smudge, and it stays on all day!! Also, I've had some products in the past that would make my eyes burn when it smudges. That has never been an issue with this product, even at night when I go to remove it. I just love it! :)

  • Which best describes your eye color? Green
  • Which best describes your skin tone? Light
  • Which best describes your skin type? Combination
  • Please tell us your age: 31-40
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