It's So Big Cruelty-free Mascara
Elizabeth Mott It's So Big Mascara
Elizabeth Mott Volumizing Tubing Mascara
Elizabeth Mott It's So Big Mascara before and after picture showing big lashes
Elizabeth Mott It's So Big Mascara is cruelty-free, tubing, no smudging, voluminous, light, easily removed, even application
Elizabeth Mott It's So Big Mascara tubing mascara with flexible tubing polymer
Elizabeth Mott It's So Big Mascara coats every lash without clumping
Elizabeth Mott It's So Big Mascara contains beeswax and carnauba wax
Elizabeth Mott It's So Big Mascara before and after picture with female model showing a false lash look
Elizabeth Mott It's So Big Mascara wand closeup
Elizabeth Mott It's So Big Mascara as seen in Vogue magazine
Elizabeth Mott It's So Big Mascara has a cone shaped wand to coat every lash and helps to curl
It's So Big Cruelty-free Mascara
Elizabeth Mott It's So Big Mascara
Elizabeth Mott Volumizing Tubing Mascara
Elizabeth Mott It's So Big Mascara before and after picture showing big lashes
Elizabeth Mott It's So Big Mascara is cruelty-free, tubing, no smudging, voluminous, light, easily removed, even application
Elizabeth Mott It's So Big Mascara tubing mascara with flexible tubing polymer
Elizabeth Mott It's So Big Mascara coats every lash without clumping
Elizabeth Mott It's So Big Mascara contains beeswax and carnauba wax
Elizabeth Mott It's So Big Mascara before and after picture with female model showing a false lash look
Elizabeth Mott It's So Big Mascara wand closeup
Elizabeth Mott It's So Big Mascara as seen in Vogue magazine
Elizabeth Mott It's So Big Mascara has a cone shaped wand to coat every lash and helps to curl

It's So Big Volumizing Mascara

187 reviews
$13.00 Sale Save

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The Deets

The best volumizing mascara of your dreams. It's a tubing mascara with mega volume that produces long lashes & maximum curl that lasts all day with no smudges. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat-resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application

Net weight: 0.33 fl oz

The Formula

Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

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