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It's So Big Volumizing Mascara

185 reviews
Best Mascara Wands It's So Big by Elizabeth Mott
Vogue Best Mascara for Volume It's So Big by Elizabeth Mott
The Deets

The best volumizing mascara of your dreams. It's a tubing mascara with mega volume that produces long lashes & maximum curl that lasts all day with no smudges. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat-resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application
  • Still not convinced? Try a FREE sample! *Limit one sample per customer. Availability may vary.
The Formula

Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

Show Me How

 

Best Mascara Wands It's So Big by Elizabeth Mott
Vogue Best Mascara for Volume It's So Big by Elizabeth Mott
Customer Reviews
4.9 Based on 185 Reviews
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Filter Reviews:
JB
03/18/2021
Jennifer B.
United States United States
Perfect mascara

Love this product! Great for everyday, or more glam depending on how you decide to use it. It stays on all day and doesn’t slide off - I work outside and this is the only mascara that stays with me!

  • Please tell us your age: 41-55
  • Which best describes your skin type? Normal
  • Which best describes your skin tone? Medium
  • Which best describes your eye color? Green
VE
02/26/2021
Vickie E.
United States United States
Love this mascara!

The best! I’ve been using it for quite awhile now. I got a free sample in an ipsy bag one time, and have not used anything else.

  • Please tell us your age: 41-55
  • Which best describes your skin type? Combination
  • Which best describes your skin tone? Light
  • Which best describes your eye color? Green
LS
01/14/2021
Lisa S.
United States United States
Love the quality!

I love this item. It doesn't smudge, and it stays on all day!! Also, I've had some products in the past that would make my eyes burn when it smudges. That has never been an issue with this product, even at night when I go to remove it. I just love it! :)

  • Please tell us your age: 31-40
  • Which best describes your skin type? Combination
  • Which best describes your skin tone? Light
  • Which best describes your eye color? Green
JH
01/03/2021
Jennifer H.
United States United States
My HG mascara!!!

Fantastic curl, perfect staying power! Love this!

  • Please tell us your age: 55
  • Which best describes your skin type? Dry
  • Which best describes your skin tone? Light
  • Which best describes your eye color? Brown
JS
12/12/2020
Jen S.
United States United States
No smudging. Read!

I first came across the mascara when Henri Bendel was gettin rid of their 3rd party items. And I gave it a try. I never looked back to anything else. This does not make my lashes lumpy, no smudging after hours applied even in the morning and still natural looking thick lashes that does not look like spider legs. I have oily skin and my problem is the smudging. This has been my mascara after I discovered it back in 2014. I have swam with it, played sports and never smudges. It takes off easily woth a wet cotton pads. Amazing! Get the 3 small sizes so you can share it with friends!!!

  • Please tell us your age: 31-40
  • Which best describes your skin type? Oily
  • Which best describes your skin tone? Medium
  • Which best describes your eye color? Brown

SHOW US YOUR GLOW

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