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The last eye primer you'll ever need!

Keep your eye makeup on ALL DAY LONG! 

There's a reason over 100,000 customers love this eye primer!

Do you struggle with oily eyelids?
Unlike your ex, Thank Me Later will never let you down. 
This silky blend dries transparent and preps your lids for a smooth and even application. Watch your favorite eye shadows intensely come to life!
Does your eye makeup crease, smudge, or wear?
This lightweight and waterproof formula locks in your eye makeup and prevents eye shadow creasing and smudging. More importantly, it protects your eye makeup all day, so you can get back to the important things in life. 
Looks from our beautiful customers:

See what our customers are saying:

"This is quite possibly the best Eyeshadow Primer you will ever find. It works sooo well, seriously holds on all day long (rain, sleet, snow or sun) and won't move or flaunter in anyway. It's super lightweight, easy to apply and doesn't have a tacky or sticky feeling at all. I tell everyone I can about this because I highly, highly recommend it!!!"
- Danielle S.

"This stuff is worth every penny. The tube lasts such a long time and my eye shadow stays on ALL day! I LOVE IT!"

- Marsha R. 

"I love this product. I have very oily eyelids so without it, my eyeliner was fading away after just a few hours. Now it lasts all day. I am so happy with this purchase and a little goes a really long way."
- Sharon E.


Our Story

Founded in New York City (though now based in Hawaii,) Elizabeth Mott is a Korean-inspired beauty company to great brands such as It's So BIG, Thank Me Later, Queen of the Fill, and Whatup Beaches. The company name, Elizabeth Mott, combines two famous New York City streets: Elizabeth Street and Mott Street.

"Being Korean-American and a makeup-junkie, I used Korean beauty products as far as I can remember, and found them to be higher performing than those products sold in the U.S. Beauty industry experts consider Korean cosmetics to be some of the most innovative in the world I would let friends and colleagues try the latest Korean beauty products that I brought back and they all fell in love, but didn’t know where to buy it and were unfamiliar with the brands. This inspired me to start a line of cosmetics sourced from those innovative Korean factories, and Elizabeth Mott was born. I hope you enjoy Elizabeth Mott products as much as I enjoyed developing them."
-Alice Kim, President


Elizabeth Mott is proud to be a PETA-registered company. All of our products are 100% cruelty-free and we do not test on animals!