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The Deets
It's So Big Mascara
The best volumizing mascara of your dreams. It's a tubing mascara with mega volume that produces long lashes & maximum curl that lasts all day with no smudges. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.
It's So Long Mascara
The best lengthening mascara is a must-have for your gym bag, your briefcase, & your little black clutch! Get an extra boost for long lashes on top & bottom! You’ll want it with you at all times because it’s AH-MAZING. It’s So Long cruelty-free mascara is just the right mascara for the job! It defines lashes and makes them longer with an innovative C-curve silicone brush. Even those tiny lashes in the corners get the special treatment.
The Formula
It's So Big Mascara
Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499
It's So Long Mascara
Water, Acrylates Copolymer, Copernicia Cerifera Wax, Stearic Acid, Beeswax, Hydrogenated Polyisobutene, Acrylates/Ethylhexyl Acrylate Copolymer, Tromethamine, Microcrystalline Cellulose, Butylene Glycol, Paraffin, Carbon Black, C14-22 Alcohols, Alcohol, Laureth-21, Phenoxyethanol, Xanthan Gum, C12-20 Alkyl Glucoside, Dimethicone, PEG-45M, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Sodium Dehydroacetate, 1,2-Hexanediol, Silica
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