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It's So Long
Length Defining Mascara

32 Reviews   |  
or 4 interest-free payments on orders over $35

What is it:

The best lengthening mascara is a must-have mascara for your gym bag, your briefcase, and your little black clutch! You’ll want it with you at all times because it’s AH-MAZING. Sometimes our lashes just need a little extra boost—It’s So Long cruelty-free mascara is just the right mascara for the job! It defines lashes and makes them longer with an innovative C-curve silicone brush. Even those tiny lashes in the corners get the special treatment.

Ideal for: • Dramatic Length • Separating Lashes • Bottom Lashes • Maintaining Curl • Layering Mascara

Why it’s SOOO good:

  • It’s Cruelty-free
  • The unique ‘Memory Power Curving Polymer’ keeps its shape to retain the curl of your lashes and 360º coating to build lashes to the maximum length
  • Easy to remove
  • Specialized carbon chains integrate with natural waxes creates a lightweight formula that doesn’t weigh your lashes down
  • C-Shaped Silicone Brush separates, coats, curls, and lengthens every single lash
  • Prevents Flaking throughout the day

    Water, Acrylates Copolymer, Copernicia Cerifera Wax, Stearic Acid, Beeswax, Hydrogenated Polyisobutene, Acrylates/Ethylhexyl Acrylate Copolymer, Tromethamine, Microcrystalline Cellulose, Butylene Glycol, Paraffin, Carbon Black, C14-22 Alcohols, Alcohol, Laureth-21, Phenoxyethanol, Xanthan Gum, C12-20 Alkyl Glucoside, Dimethicone, PEG-45M, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Sodium Dehydroacetate, 1,2-Hexanediol, Silica

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    Customer Reviews

    4.7 Based on 32 Reviews
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    Filter Reviews:
    Lourdes S.
    United States
    • Please tell us your age: 55+
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown

    Great Applicator!

    I love this mascara and the applicator that comes with it. The mascara goes on smoothly with no clumps and the applicator is firm and shaped to lift and curl.

    Michelle T.
    • Age 55+
    • Skin Type normal
    • Skin Tone Medium
    • Eye Color Green

    Great product will not use

    Great product will not use anything else

    Tina E.
    • Age 41-55
    • Skin Type dry
    • Skin Tone Light
    • Eye Color Green

    Love this mascara.

    I purchased Three of these, one for myself and two for my daughters. We all Love them! The shape of the brush makes for easy application. It coats each and every lash and highlights the length. Love this product, the value, the ease of purchase, the constant communication during transit and prompt delivery. They even gifted a few little samples in the pack. This company and their products Rock! Definitely will be a return customer.

    Jennifer C.
    • Age 31-40
    • Skin Type combination
    • Skin Tone Light
    • Eye Color Brown

    Better than lancome

    This is wonderful product. I usually use only lancome. I like it's so big mascara the best

    Laura P.
    • Age 31-40
    • Skin Type combination
    • Skin Tone Light
    • Eye Color Brown


    Makes my lashes look fuller and longer.

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