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It’s So Big
Volumizing Mascara

167 reviews   |  
or 4 interest-free payments on orders over $35
by

What is it:

The best volumizing mascara of your dreams. It's a mega volume, long lash, max curl mascara that lasts all day with no smudge. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SOOO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application
  • Still not convinced? Try a FREE sample! *Limit one sample per customer. Availability may vary.
  •  

    Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

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    Customer Reviews
    4.8 Based on 167 Reviews
    Write a Review Ask a Question
    • Reviews
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    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • makeup
    • Sweden
    • parcel
    • water
    • bronzer
    • flake
    • life
    • look
    • lashes
    BT
    07/07/2020
    Beata T.
    United States United States
    So natural

    I love this mascara. It makes my lashes look super long yet natural. It doesn’t flake or hurt my eyes even when i fall asleep in it

    JS
    07/07/2020
    Jennifer S.
    United States United States
    Gives volume!

    I received this mascara as a gift and I am so thankful to have been able to try it! I have stubborn lashes, and I find it hard to get them to stay up and curled. This mascara was easy to use, gave my lashes the volume I need, and kept them curled! They looked beautiful and full. Love this formula!

    • Please tell us your age: 23-30
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    NS
    07/05/2020
    Nicole S.
    United States United States
    My go to

    I love this mascara. It doesn't flake, it doesn't smudge or melt and most importantly to me it doesn't make my lash line itch. I find a lot of the thicker formula-ed mascaras make my lash line itch and this doesn't. I get the polished long lash look I want without the irritation.

    • Please tell us your age: 31-40
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    KC
    06/30/2020
    Kaitlynn C.
    United States United States
    AMAZING MASCARA!

    I LOVE IT!!! It worked wonders for my mascara!

    • Please tell us your age: 18-22
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    SM
    06/18/2020
    Sharon M.
    United States United States
    Love Love Love

    Best mascara I've ever used. Doesn't come off in the water, but its easy to take off at night.

    Related Items

    Customer Reviews
    4.8 Based on 167 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions
    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • makeup
    • Sweden
    • parcel
    • water
    • bronzer
    • flake
    • life
    • look
    • lashes
    BT
    07/07/2020
    Beata T.
    United States United States
    So natural

    I love this mascara. It makes my lashes look super long yet natural. It doesn’t flake or hurt my eyes even when i fall asleep in it

    JS
    07/07/2020
    Jennifer S.
    United States United States
    Gives volume!

    I received this mascara as a gift and I am so thankful to have been able to try it! I have stubborn lashes, and I find it hard to get them to stay up and curled. This mascara was easy to use, gave my lashes the volume I need, and kept them curled! They looked beautiful and full. Love this formula!

    • Please tell us your age: 23-30
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    NS
    07/05/2020
    Nicole S.
    United States United States
    My go to

    I love this mascara. It doesn't flake, it doesn't smudge or melt and most importantly to me it doesn't make my lash line itch. I find a lot of the thicker formula-ed mascaras make my lash line itch and this doesn't. I get the polished long lash look I want without the irritation.

    • Please tell us your age: 31-40
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    KC
    06/30/2020
    Kaitlynn C.
    United States United States
    AMAZING MASCARA!

    I LOVE IT!!! It worked wonders for my mascara!

    • Please tell us your age: 18-22
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    SM
    06/18/2020
    Sharon M.
    United States United States
    Love Love Love

    Best mascara I've ever used. Doesn't come off in the water, but its easy to take off at night.

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