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It’s So Big
Volumizing Mascara

177 reviews   |  
or 4 interest-free payments on orders over $35
by

What is it:

The best volumizing mascara of your dreams. It's a mega volume, long lash, max curl mascara that lasts all day with no smudge. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application
  • Still not convinced? Try a FREE sample! *Limit one sample per customer. Availability may vary.
  •  

    Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

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    Customer Reviews
    4.8 Based on 177 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • makeup
    • water
    • lids
    • flake
    • look
    • lashes
    • wonders
    • formula
    • volume
    RS
    08/27/2020
    Regina S.
    United States United States
    Great mascara

    I’m allergic to most mascaras. It was a shot in the dark because of that. Love the mascara! Coats well and stays on. No clumps and flakes. Great product!!!

    • Please tell us your age: 55
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Brown
    MF
    08/26/2020
    Michelle F.
    United States United States
    Love my Lashes

    I finally found the best mascara! No smudging, no flaking and it lasts all day. I recently went white water rafting and got soaked! My mascara stayed on the whole time without racoon eyes! Love! Love! Love your product. And love that it's cruelty Free!

    • Please tell us your age: 41-55
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Brown
    BL
    08/20/2020
    Brieanna L.
    United States United States
    LOVE!

    If I could give this mascara 100 stars I would! It doesn’t flake, run or smear! Super easy to take off and holds up during spin class! I love that you do bogo on this product!

    • Please tell us your age: 23-30
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Hazel
    GP
    08/20/2020
    Grace P.
    United States United States
    It’s so BIG mascara ❤️

    Never fails me. The only mascara I use. Product is great

    • Please tell us your age: 31-40
    • Which best describes your skin type? Dry
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    Elizabeth Mott It’s So Big Review
    DH
    08/18/2020
    Deana H.
    United States United States
    Love!!! Love!!!

    This is my favorite mascara ever!!

    Related Items

    Customer Reviews
    4.8 Based on 177 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • makeup
    • water
    • lids
    • flake
    • look
    • lashes
    • wonders
    • formula
    • volume
    RS
    08/27/2020
    Regina S.
    United States United States
    Great mascara

    I’m allergic to most mascaras. It was a shot in the dark because of that. Love the mascara! Coats well and stays on. No clumps and flakes. Great product!!!

    • Please tell us your age: 55
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Brown
    MF
    08/26/2020
    Michelle F.
    United States United States
    Love my Lashes

    I finally found the best mascara! No smudging, no flaking and it lasts all day. I recently went white water rafting and got soaked! My mascara stayed on the whole time without racoon eyes! Love! Love! Love your product. And love that it's cruelty Free!

    • Please tell us your age: 41-55
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Brown
    BL
    08/20/2020
    Brieanna L.
    United States United States
    LOVE!

    If I could give this mascara 100 stars I would! It doesn’t flake, run or smear! Super easy to take off and holds up during spin class! I love that you do bogo on this product!

    • Please tell us your age: 23-30
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Hazel
    GP
    08/20/2020
    Grace P.
    United States United States
    It’s so BIG mascara ❤️

    Never fails me. The only mascara I use. Product is great

    • Please tell us your age: 31-40
    • Which best describes your skin type? Dry
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    Elizabeth Mott It’s So Big Review
    DH
    08/18/2020
    Deana H.
    United States United States
    Love!!! Love!!!

    This is my favorite mascara ever!!

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