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It’s So Big
Volumizing Mascara

148 reviews   |  
or 4 interest-free payments on orders over $35
by

What is it:

The best volumizing mascara of your dreams. It's a mega volume, long lash, max curl mascara that lasts all day with no smudge. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SOOO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application
  • Still not convinced? Try a FREE sample! *Limit one sample per customer. Availability may vary.
  •  

    Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

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    Customer Reviews
    4.8 Based on 148 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    KA
    03/05/2020
    Kajsa A.
    Sweden Sweden

    I love it!

    This is the best mascara ever! I live in Sweden so I have to order here, but its worth it!

    • Please tell us your age: 31-40
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Blue
    TR
    02/15/2020
    Terri R.
    United States United States

    Awesome

    Absolutely love this mascara. I have purchased many different brands over the years, but once I found. ITS SO BIG. My search ended. It’s perfect for me. Makes my lashes look amazing....comes off easily. Life is good.

    • Please tell us your age: 55+
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Hazel
    KL
    02/02/2020
    Kristin L.
    United States United States

    Best Mascara Ever!

    What I look for in a mascara is volume and staying power that comes off easily when I want it to. This mascara delivers all 3! No more raccoon eyes after cleansing! Definitely recommend.

    • Please tell us your age: 31-40
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Blue
    MT
    11/26/2019
    Michelle T.
    US

    I love it will not

    I love it will not purchase anything else other then this product

    • Age 55+
    • Skin Type normal
    • Skin Tone Medium
    • Eye Color Green
    SH
    11/04/2019
    Stephanie H.
    SE

    Best Mascara ever!

    It's SO BIG has been my favorite mascara for a long time. Unfortunately it's not sold in Sweden so I order it from US, expensive with customs fees but so worth it!

    • Age 31-40
    • Skin Type dry
    • Skin Tone Fair
    • Eye Color Green

    Related Items

    Customer Reviews
    4.8 Based on 148 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    KA
    03/05/2020
    Kajsa A.
    Sweden Sweden

    I love it!

    This is the best mascara ever! I live in Sweden so I have to order here, but its worth it!

    • Please tell us your age: 31-40
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Blue
    TR
    02/15/2020
    Terri R.
    United States United States

    Awesome

    Absolutely love this mascara. I have purchased many different brands over the years, but once I found. ITS SO BIG. My search ended. It’s perfect for me. Makes my lashes look amazing....comes off easily. Life is good.

    • Please tell us your age: 55+
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Hazel
    KL
    02/02/2020
    Kristin L.
    United States United States

    Best Mascara Ever!

    What I look for in a mascara is volume and staying power that comes off easily when I want it to. This mascara delivers all 3! No more raccoon eyes after cleansing! Definitely recommend.

    • Please tell us your age: 31-40
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Blue
    MT
    11/26/2019
    Michelle T.
    US

    I love it will not

    I love it will not purchase anything else other then this product

    • Age 55+
    • Skin Type normal
    • Skin Tone Medium
    • Eye Color Green
    SH
    11/04/2019
    Stephanie H.
    SE

    Best Mascara ever!

    It's SO BIG has been my favorite mascara for a long time. Unfortunately it's not sold in Sweden so I order it from US, expensive with customs fees but so worth it!

    • Age 31-40
    • Skin Type dry
    • Skin Tone Fair
    • Eye Color Green

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