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It’s So Big
Volumizing Mascara

183 reviews   |  
or 4 interest-free payments on orders over $35
by

What is it:

The best volumizing mascara of your dreams. It's a tubing mascara with mega volume that produces long lashes & maximum curl that lasts all day with no smudges. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat-resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application
  • Still not convinced? Try a FREE sample! *Limit one sample per customer. Availability may vary.
  •  

    Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

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    Customer Reviews
    4.9 Based on 183 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • lashes
    • flake
    • water
    • makeup
    • smudging
    • skin
    • curl
    • clumps
    • eyes
    LS
    01/14/2021
    Lisa S.
    United States United States
    Love the quality!

    I love this item. It doesn't smudge, and it stays on all day!! Also, I've had some products in the past that would make my eyes burn when it smudges. That has never been an issue with this product, even at night when I go to remove it. I just love it! :)

    • Please tell us your age: 31-40
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    JH
    01/03/2021
    Jennifer H.
    United States United States
    My HG mascara!!!

    Fantastic curl, perfect staying power! Love this!

    • Please tell us your age: 55
    • Which best describes your skin type? Dry
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Brown
    JS
    12/12/2020
    Jen S.
    United States United States
    No smudging. Read!

    I first came across the mascara when Henri Bendel was gettin rid of their 3rd party items. And I gave it a try. I never looked back to anything else. This does not make my lashes lumpy, no smudging after hours applied even in the morning and still natural looking thick lashes that does not look like spider legs. I have oily skin and my problem is the smudging. This has been my mascara after I discovered it back in 2014. I have swam with it, played sports and never smudges. It takes off easily woth a wet cotton pads. Amazing! Get the 3 small sizes so you can share it with friends!!!

    • Please tell us your age: 31-40
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    SH
    12/05/2020
    Susan H.
    United States United States
    Never disappointed with this mascara.

    I Love makeup and have tried many kinds of high end and low end mascaras. I’ve been using It’s So Big for many years. It goes on looking so natural, never clumpy and never smudges. No raccoon eyes with this mascara. Always Very happy with my purchase.

    • Please tell us your age: 41-55
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Green
    JM
    11/20/2020
    Jodie M.
    Australia Australia
    Always Fabulous

    Thanku so much for your amazing mascara.. “It’s so big” is my absolute favourite piece of makeup! I’ve used it for as long as you’ve been in business & I’ll use it forever! Legendary �

    • Please tell us your age: 41-55
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown

    Related Items

    Customer Reviews
    4.9 Based on 183 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • lashes
    • flake
    • water
    • makeup
    • smudging
    • skin
    • curl
    • clumps
    • eyes
    LS
    01/14/2021
    Lisa S.
    United States United States
    Love the quality!

    I love this item. It doesn't smudge, and it stays on all day!! Also, I've had some products in the past that would make my eyes burn when it smudges. That has never been an issue with this product, even at night when I go to remove it. I just love it! :)

    • Please tell us your age: 31-40
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Green
    JH
    01/03/2021
    Jennifer H.
    United States United States
    My HG mascara!!!

    Fantastic curl, perfect staying power! Love this!

    • Please tell us your age: 55
    • Which best describes your skin type? Dry
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Brown
    JS
    12/12/2020
    Jen S.
    United States United States
    No smudging. Read!

    I first came across the mascara when Henri Bendel was gettin rid of their 3rd party items. And I gave it a try. I never looked back to anything else. This does not make my lashes lumpy, no smudging after hours applied even in the morning and still natural looking thick lashes that does not look like spider legs. I have oily skin and my problem is the smudging. This has been my mascara after I discovered it back in 2014. I have swam with it, played sports and never smudges. It takes off easily woth a wet cotton pads. Amazing! Get the 3 small sizes so you can share it with friends!!!

    • Please tell us your age: 31-40
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    SH
    12/05/2020
    Susan H.
    United States United States
    Never disappointed with this mascara.

    I Love makeup and have tried many kinds of high end and low end mascaras. I’ve been using It’s So Big for many years. It goes on looking so natural, never clumpy and never smudges. No raccoon eyes with this mascara. Always Very happy with my purchase.

    • Please tell us your age: 41-55
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Green
    JM
    11/20/2020
    Jodie M.
    Australia Australia
    Always Fabulous

    Thanku so much for your amazing mascara.. “It’s so big” is my absolute favourite piece of makeup! I’ve used it for as long as you’ve been in business & I’ll use it forever! Legendary �

    • Please tell us your age: 41-55
    • Which best describes your skin type? Combination
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown

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