You like us, You really like us!

We are confident that you will absolutely LOVE our products. If you are not satisfied with them for any reason, you may return it for a full refund except shipping costs, within 3-months after purchase. There is no re-stocking fee or 6-point font, legal mumbo jumbo!

I'm sorry... It's not you, it's me.

If you want a return, refund or aren't happy with your order, simply contact our Customer Care team by clicking on the Support button on the bottom left corner of the website and fill out the form. Have suggestions about our product or how we can improve it? Call our toll free number 1(888) 639-8807 and ask to talk to our founder Alice, she would LOVE to hear from you!

It’s So Big
Volumizing Mascara

140 Reviews   |  
or 4 interest-free payments on orders over $35

What is it:

The best volumizing mascara of your dreams. It's a mega volume, long lash, max curl mascara that lasts all day with no smudge. Not on a bike, not on a hike. This voluminous mascara is easily removable with gentle rubbing and warm water. It's our signature mascara that delivers more consistently than Worldwide Express.

Ideal for: • Separating Lashes • Bottom Lashes • Layering Mascara • Reapplication • Maximizing Curl

Why it’s SOOO good:

  • It’s Cruelty-free
  • Flexible tubing polymers coat each lash making it water, tear, and sweat resistant - holding lashes in place ALL day
  • No smudging, no clumping
  • No flaking or dark circles
  • Builds volume with every layer
  • A blend of natural carnauba and beeswax sits lighter on the lashes (compared to traditional oil-based waxes like paraffin)
  • Easily removed with warm water and gentle rubbing - no makeup removers needed
  • The peanut-shaped brush loads the perfect amount of formula for an even application
  • Still not convinced? Try a FREE sample! *Limit one sample per customer. Availability may vary.

    Deionized Water, Acrylates Copolymer, Bees Wax, Carnauba Wax, Stearic Acid, Triethanolamine, Hydroxyethylcellulose, Cetyl Alcohol, Polysorbate 80, Polyvinyl Alcohol, Glyceryl Stearate, Propylene Glycol, Methyl Paraben, Phenoxyethanol, Propylparaben, CI 77499

    Shopify secure badge

    Next Previous

    Customer Reviews

    4.8 Based on 140 Reviews
    5 ★
    4 ★
    3 ★
    2 ★
    1 ★
    Customer Photos
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    Michelle T.
    • Age 55+
    • Skin Type normal
    • Skin Tone Medium
    • Eye Color Green

    I love it will not

    I love it will not purchase anything else other then this product

    Stephanie H.
    • Age 31-40
    • Skin Type dry
    • Skin Tone Fair
    • Eye Color Green

    Best Mascara ever!

    It's SO BIG has been my favorite mascara for a long time. Unfortunately it's not sold in Sweden so I order it from US, expensive with customs fees but so worth it!

    Alice G.
    • Age 31-40
    • Skin Type combination
    • Skin Tone Light
    • Eye Color Blue

    Really good mascara for a

    Really good mascara for a great price. Goes on beautifully and comes off easily but doesn’t smudge when you wear it!

    • Age 31-40

    Bye Falsies

    This mascara elevates my lashes to another level! I typically wear falsies everywhere, even to the groceries store because I'm super insecure about my short thin lashes. With this, I could build volume with every layer without any clumping or smudging. It comes in an hourglass spoolie brush to easily handle and maneuver around. And it stays put all day even through water and tears since it’s sweat-resistant. No raccoony dark circle eyes or flaking either! Best of all, it is simple to remove with warm water and gentle rubbing, so makeup remover is not required. I am in love and I can finally just use this baby now to go down the street or layer it on for a night out look! Even though this was gifted, this is my honest impression on this product.

    Katelyn N.
    • Age 23-30
    • Skin Type combination
    • Skin Tone Light
    • Eye Color Blue


    Really like this, even if it gets a little clumpy. It’s low-key water resistant too. Comes off super easy with water and a little soap. Finally found a mascara that doesn’t ruin my eyelashes!

    Related Items