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It's So Long
Length Defining Mascara

35 reviews   |  
or 4 interest-free payments on orders over $35
by

What is it:

The best lengthening mascara is a must-have mascara for your gym bag, your briefcase, and your little black clutch! You’ll want it with you at all times because it’s AH-MAZING. Sometimes our lashes just need a little extra boost—It’s So Long cruelty-free mascara is just the right mascara for the job! It defines lashes and makes them longer with an innovative C-curve silicone brush. Even those tiny lashes in the corners get the special treatment.

Ideal for: • Dramatic Length • Separating Lashes • Bottom Lashes • Maintaining Curl • Layering Mascara

Why it’s SO good:

  • It’s Cruelty-free
  • The unique ‘Memory Power Curving Polymer’ keeps its shape to retain the curl of your lashes and 360º coating to build lashes to the maximum length
  • Easy to remove
  • Specialized carbon chains integrate with natural waxes creates a lightweight formula that doesn’t weigh your lashes down
  • C-Shaped Silicone Brush separates, coats, curls, and lengthens every single lash
  • Prevents Flaking throughout the day
  •  

    Water, Acrylates Copolymer, Copernicia Cerifera Wax, Stearic Acid, Beeswax, Hydrogenated Polyisobutene, Acrylates/Ethylhexyl Acrylate Copolymer, Tromethamine, Microcrystalline Cellulose, Butylene Glycol, Paraffin, Carbon Black, C14-22 Alcohols, Alcohol, Laureth-21, Phenoxyethanol, Xanthan Gum, C12-20 Alkyl Glucoside, Dimethicone, PEG-45M, PEG-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Sodium Dehydroacetate, 1,2-Hexanediol, Silica

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    Customer Reviews
    4.7 Based on 35 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • applicator
    • clumps
    • curl
    • lashes
    • brush
    • fault
    • ones
    IG
    07/10/2020
    Ilse G.
    United States United States

    Great mascara. Love the brush and its amazing

    • Please tell us your age: 31-40
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    MP
    05/26/2020
    Madelynn P.
    United States United States
    It’s so long mascara

    I liked the brush a lot for this mascara, it really got all my lashes, even the tiny ones. I did notice a tiny bit of clumping but I also could have just used too much so that could be my fault.

    • Please tell us your age: 18-22
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Hazel
    LS
    01/10/2020
    Lourdes S.
    United States United States
    Great Applicator!

    I love this mascara and the applicator that comes with it. The mascara goes on smoothly with no clumps and the applicator is firm and shaped to lift and curl.

    • Please tell us your age: 55+
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    MT
    11/25/2019
    Michelle T.
    US
    Great product will not use

    Great product will not use anything else

    • Age 55+
    • Skin Type normal
    • Skin Tone Medium
    • Eye Color Green
    TE
    08/31/2019
    Tina E.
    AU
    Love this mascara.

    I purchased Three of these, one for myself and two for my daughters. We all Love them! The shape of the brush makes for easy application. It coats each and every lash and highlights the length. Love this product, the value, the ease of purchase, the constant communication during transit and prompt delivery. They even gifted a few little samples in the pack. This company and their products Rock! Definitely will be a return customer.

    • Age 41-55
    • Skin Type dry
    • Skin Tone Light
    • Eye Color Green

    Related Items

    Customer Reviews
    4.7 Based on 35 Reviews
    Write a Review Ask a Question
    • Reviews
    • Questions

    Thank you for submitting a review!

    Your input is very much appreciated. Share it with your friends so they can enjoy it too!

    Filter Reviews:
    • mascara
    • applicator
    • clumps
    • curl
    • lashes
    • brush
    • fault
    • ones
    IG
    07/10/2020
    Ilse G.
    United States United States

    Great mascara. Love the brush and its amazing

    • Please tell us your age: 31-40
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    MP
    05/26/2020
    Madelynn P.
    United States United States
    It’s so long mascara

    I liked the brush a lot for this mascara, it really got all my lashes, even the tiny ones. I did notice a tiny bit of clumping but I also could have just used too much so that could be my fault.

    • Please tell us your age: 18-22
    • Which best describes your skin type? Oily
    • Which best describes your skin tone? Light
    • Which best describes your eye color? Hazel
    LS
    01/10/2020
    Lourdes S.
    United States United States
    Great Applicator!

    I love this mascara and the applicator that comes with it. The mascara goes on smoothly with no clumps and the applicator is firm and shaped to lift and curl.

    • Please tell us your age: 55+
    • Which best describes your skin type? Normal
    • Which best describes your skin tone? Medium
    • Which best describes your eye color? Brown
    MT
    11/25/2019
    Michelle T.
    US
    Great product will not use

    Great product will not use anything else

    • Age 55+
    • Skin Type normal
    • Skin Tone Medium
    • Eye Color Green
    TE
    08/31/2019
    Tina E.
    AU
    Love this mascara.

    I purchased Three of these, one for myself and two for my daughters. We all Love them! The shape of the brush makes for easy application. It coats each and every lash and highlights the length. Love this product, the value, the ease of purchase, the constant communication during transit and prompt delivery. They even gifted a few little samples in the pack. This company and their products Rock! Definitely will be a return customer.

    • Age 41-55
    • Skin Type dry
    • Skin Tone Light
    • Eye Color Green

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