About Us

After spending years of working in the fashion industry, and fixing everyone else's fashion problems, I noticed that it left me very little time to focus on my own fashion and beauty routine. I had such little time to get ready in the mornings, that I became creative with ways that gave me max results in as little time possible.

Living the on-the-go, Fashionista lifestyle in New York City had its perks, but the long hours meant that I couldn’t go home to freshen up before going out.  This made it tough to re-apply my makeup at the office (let’s just say the fluorescent lighting in the company bathroom was NOT my BFF when I tried to re-apply mascara after a 12 hour work day during Fashion Week).

I went through hundreds of products, trying to find the perfect mascara, the perfect eye shadow, the perfect eye liner that gave me max results with minimal  time spent trying to fix the smudging, clumping and other makeup messes.  The never-ending search for the “perfect product”, was the genesis for starting my beauty brand.

Alice K.
Elizabeth Mott, Founder

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